Last week I blogged about the importance of blogging as an inbound marketing strategy.
Then I took Hubspot's landing page training class, which builds on some of the same principles. You'll have to check out the class yourself for details, but here are a few takeaways that can get you started turning site visitors into customers.First, what are landing pages, and why are they important?
We here at Coolhead Tech love to see our client businesses grow from a few employees into larger, multi-department organizations. But we don't like to see them suffer from the growing pains that come when their workforce becomes more complicated and less manageable.
ShiftPlanning, today's Coolhead Tech featured business app, alleviates scheduling headaches by providing a centralized, easy-to-use platform. ShiftPlanning offers a web-based system to help employers schedule and coordinate their workforce. The software is already used by companies in more than 60 countries, including franchises of Days Inn, T-Mobile and Subway.
Do you rely on the collaboration tools, convenience and cost savings of the cloud? Do you care about your business's security?
As more Central Texas businesses turn to Coolhead Tech's cloud-based business solutions, security is a concern raised more and more frequently. Today's featured Coolhead Tech business apps partner is CloudLock, the cloud data security company that manages businesses data on-site and in the cloud.
Google Plus is a social networking site designed to compete with Twitter and Facebook. Several reviews have recognized that Google Plus offers many of the social media benefits all rolled into one package. Additionally, Google Plus has the added benefit of being able to integrate many of the Google services that we are already dependent on with added personalization and flexibility. Read More
Does your business invest in regular backups?
More and more Central Texas businesses have important documents, server settings and other critical digital information stored in cloud applications such as Salesforce and Google Apps.
If you’re tracking monetary return on investment (ROI) as the sole criterion to determine if your marketing programs are working, you could be missing a big part of the picture. No longer does ROI stand only for "return on investment." Today, ROI also stands for return on impression, which encompasses two primary values — a hard metric and a soft metric. Together, those two values are far more powerful for measuring marketing performance Read more
What is inbound marketing?
Any Central Texas business seeking to establish itself online has to understand inbound marketing. One of the best things about working at Coolhead Tech is that I get to sit in on some of the great training available over at Hubspot Academy, where inbound marketing is a hot topic.