As we prepared for Oktoberfest last week Google rebranded Google Apps for Work to GSuite. the company also signaled a strong interest in transforming the suite into a more mature service aimed at enterprise and mid-market customers. These changes allow the tech giant to consolidate its stake in the enterprise market while helping organizations boost productivity. Google releases new features for GSuite every few weeks - Advantage: Google Cloud but September saw some especially great new capabilities as outlined here.
During the past few years, Google has pushed hard to make its cloud-based suite of office products a major player in mid-market enterprise technology . The company re-enforced that commitment last week at the Horizon Conference in San Francisco with their latest re-branding campaign. With the move from Google Apps to G Suite and Google Cloud, Gogle showed a renewed focus on helping people work the way that we live today.
Some industries look back on their history by marking the game changing moments that alter the way business is done, that change the way people think, and that affect the way the best companies go about their daily tasks in an effort to formulate their plans and goals for the future. Such a moment has just occurred as Google, on Thursday, September 29th, 2016, announced Google Cloud, the plethora of distinctively unique products, technological innovations, and vitally useful services that empower customers to go fully functional in a digital world while maintaining optimal performance.
One of Google Apps for Work's advantages is the simplicity it brings to collaboration. Companies who have made the switch have reported that they have made economic or productivity gains in a study by Forrester Consulting. The study concluded that these companies had a ROI of 213% after they migrated to Google Apps.
Today Google announced a major rebranding for their business suite of apps designed to dislodge Microsoft Office. Here's the official new logo for G Suite, formerly known as Google Apps for Work.
The growth in demand for increased collaboration and cloud-based file sharing services is contributing to significant changes in the Enterprise File Synchronization and Sharing [EFSS] market. According to studies conducted in 2016, the sector is expected to grow at an annual growth rate of 25.7 percent. This translates to more than $3 billion by 2020.
Google Apps refers to cloud-based services from Google which provide your company or organization with a new way to work online. The Google Apps service offers more than the conventional email and chat; it provides social media, document collaboration, video conferencing and more.
At the Midsize Enterprise Summit held here in Austin this week, Coolhead presented a new flat rate Cloud management service for midmarket companies using Office 365 and Google Apps for Work as well as an incentive for those who haven’t yet migrated their legacy servers to cloud productivity platforms like Google and Microsoft.