Retailers are transforming the way customers engage with brands while hospitality firms are encouraging guests to explore more product offerings. Governments, on the other hand, are using digital signage to make public services more convenient.
Organizations are opting for self-service options because the approach offers considerable long-term ROI benefits. Digital signage applications are more flexible allowing entities to make adjustments without incurring any costs. In addition, they enable the deployment of new content quickly and easily.
A flexible, inexpensive and reliable device platform like Chrome OS makes digital signage practical for a variety of use cases. Google is committed to helping small, medium and large businesses leverage the latest display technology to enhance customer experience. The technology giant offers a variety of devices for digital signage applications, including Chromebit, Chromeboxes and Chromebases.
The variety allows organizations to select the most suitable device for specific applications. The Chromebit can turn any screen into an intelligent display.
Key benefits using Chrome devices for digital signage
Chrome-based solutions are undoubtedly the most secure, scalable, easy to deploy and manage. Some of the key advantages of opting for Chrome include:
Chrome devices are designed to provide superior speed, simplicity and reliability. This allows the units to offer unmatched security and uptime. They can boot in a matter of seconds.
Easy to manage
Once you have enrolled your organization's devices, you can manage them from a single console. The feature gives administrators an easy way to handle network configuration, monitor system health, app management and more. It is possible to restrict the devices to running only the digital signage. Doing so prevents repurposing the device's function without the approval of the administrator.
The management console is accessible via the internet, which allows you to manage devices from any location.
Chrome OS eliminates the need to manually update the system by providing regular automatic updates.
Easy to deployment
Chrome's simplicity enables your company to roll out the signage quickly and easily. You simply enroll devices into your domain and the system will be ready to operate. Once the enrollment is complete, all the configurations, policies and settings are automatically downloaded. The entire process can take a few minutes.
Chrome offers exceptionally secure devices partly because it does not rely on aftermarket solutions. Some of the key security features that boost security include verified boot, encryption, sandboxing and automatic updates. Sandboxing prevents an infection from spreading from one application to another. This helps restrict and contain the malware.
Chrome hardware comes with energy efficiency benefits. The units are not resource-intensive like traditional computing devices. This helps reduce operating costs without compromising on performance. Chrome devices are stripped down to achieve lightweight form-factors and a bare-bones operating system.
The devices enable small, medium and large organizations to buy the required units within a reasonable budget.
The compact design ensures that entities can maximize the use of space within a single outlet. In turn, this gives companies an opportunity to deliver specialized messages on multiple screens.
Chrome Digital Signage Deployment Examples
Beverage giant Coca-Cola is making the most of Chrome devices to power an extensive digital signage system. Reports say the company opted for Chrome because it is more affordable than the existing system. Coca-Cola is keen on laying the groundwork to achieve better customer engagement. The entity is deploying Chromebits in countless stores.
Toyota is also taking advantage of Chrome devices to power thousands of showrooms in Europe. The automaker is using digital signage with the aim to extend its customers' digital exploration of showrooms. This allows the organization to merge the experience of browsing online and viewing vehicles in person.
Toyota is replacing existing digital signage with Asus Chromeboxes. The devices are connected to flatscreen TVs and managed centrally from the company's headquarters. This further demonstrates the flexibility and convenience of the Chrome management console. Centrally managing devices eliminates the need for Toyota dealerships to worry about device management. Instead, they focus on something more important – customers.