Today's work environment is no longer a stuffy office with cubicles, desks and a water cooler in the corner. Free-spirited individuals now call an exotic beach, the local coffee shop or even a remote cabin in the mountains their office. This allows for greater freedom, and more productivity as workers become happier, but until recently, it made connecting with others a bit more difficult. As more people started embracing this lifestyle, it became clear that a more efficient way to bring people together for collaboration was needed. Old video-conferencing platforms left something to be desired, were often expensive and came with both a learning curve and limitations. Chrome for Work came to the rescue.
Recently, Google made a major update to Google Apps that introduced three new APIs and, with them, multiple new features to the Google Apps suite. Fortunately, all of these new features mean a lot more power is in the hands of Google Apps Admins. Let's discuss the most prominent ones.
Many companies find that investing in inbound marketing strategies and software, such as Hubspot, doesn't mean revenues will instantly rise exponentially on their own. Hubspot and other marketing apps are great tools, but they do not replace the need to have someone with the time, knowledge and talent to use the tools wisely.
Every thriving company needs decision makers with a keen eye for innovations in communications technology and the wherewithal to know when to give up on a dying technology.
The most powerful tool of a small to midsize business looking to compete in an oversaturated marketplace might just be one that fits in the palm of your hand. Of all the chrome devices on the market, the Chromebit by ASUS represents the most potent piece of technology in a smaller-sized business's arsenal.
Your Google Apps Super Administrator is, hands down, the most powerful user in your system. While this may seem obvious, most companies haven't thought about the practical implications of that fact.
If you have an active call center and a solution that's more than 4 years old, it's time to upgrade to a cloud based solution that's significantly more powerful and provides signficant cost savings.
Using Gmail for your business is a solution that will work well for many small businesses but shows its limitations when implemented for larger organizations. However, adding a few business app integrations to Gmail can make it an efficient tool for everything from customer relationship management (CRM), business communications and document management.
Zig Ziglar once said, "If you aim at nothing, you'll hit it every time." That, in a nutshell, is why everyone should be onboard with personas.