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The Absolute Importance of Understanding Personas: Targeting as an Art Form

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You could easily say creating customer personas is the marketing equivalent to writing fiction. It works similarly by creating characters you care about and sometimes basing them on real-life people. While you may debate the idea of customer personas being close to fictional character creation, consider how much you can learn by creating an imaginary customer.

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See how you can boost productivity with RingCentral for Google. [Demo on Demand]

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The primary goal of all aspects of RingCentral for Google is to implement RingCentral/cloud PBX communication features directly into the web apps offered by Google Apps. In this post, we'll discuss the most major implementations in three different Google Apps, as well as a link to a live demonstration that goes into more detail.

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Google Apps Update Roundup: Top 3 New Features for Google Apps Users in June 2016

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Another month means another set of Google Apps New Features, and June is no exception. The latest update to Google Apps has brought new features to consumers and business customers alike, and in this article we'll be discussing the three big new features for the consumer side of things. Let's begin!

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This Orange Cool-Aid Makes the Impossible Possible

Congratulations to Lindsay Perry and Coolhead Tech on Winning a Hubspot 2016 Impact Award for Integrations Innovation!


 

What If I told you that the "secret" to transforming a client from being an “unknown” in the political sphere to a top tier presidential candidate in less than a year, was as simple as drinking orange Cool-aid. Impossible Right?




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Full-featured phone system Add-on for Google Apps [Case Study]

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Here on Coolhead Tech, we talk a lot about the power of Google Apps, RingCentral and other business apps. Today we're going to take a little break from simply describing perks today, however, and instead discuss a real-life case study. We've covered RingCentral for Google extensively recently, but now we're going to talk about how that effected Lindamood-Bell, a midmarket company based in California.

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Here's How Inbound Marketing Got our Foot In the Door With a Top-Tier Presidential Campaign.

 

When a world renown neurosurgeon who happens to be considering a run for the most powerful office in world contacts you for IT consulting, you better bring your A (apps) Game.

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Update Roundup: Top 4 New Features for Google Apps Admins in June

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Here at Coolhead Tech, we like to help you stay up to date with Google Apps and other cloud solutions for businesses. In this article, we'll be discussing the latest Google Apps New Features for Apps Admins in particular.    Non-Admins, be careful: there's a lot of tech talk after this point but don't worry your update roundup is next.

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Chromebooks that are awesome for Marketers

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As almost any marketing professional and they will tell you that the best type of Chromebook for their purposes will combine an excellent facility for managing the written word combined with a reasonable ability to manipulate images. With that thought in mind, we sought out the best Chromebooks for marketers. Soon with Android App Support...

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Our 4 Favorite RingCentral Integrations

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On its website, RingCentral touts itself as a complete communications system. There is no doubt that it has plenty of cloud-based phone services to offer businesses, and one of its best features is its integration capabilities. Whether your business or department prefers Ringcentral for Google Apps, Office 365, Zendesk or custom integration, introducing RingCentral is easy. It basically consists of plugging your phones and PCs into an Internet connection and setting up the RingCentral app on employee’s smartphones. An account representative helps you figure out logistics such as how many IP phones are needed. So, here is a look at our top four RingCentral business app integrations.

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