Want to learn more about your customers? Who doesn't? In a world where customers are becoming increasingly interested in "personalized" experiences, the brick and mortar retail industry is being forced to rethink the way it connects with customers. If you can't give your clients the unforgettable moments they crave, then your retail business could begin to crumble.
It seems like everyone is talking about the G-Suite and Salesforce integration lately. In June this year (2018), Hubspot CRM, not Salesforce CRM, actually emerged as the second to achieve the G-Suite Recommended status - and it’s the only enterprise-grade product in the category.
The role of the marketer in the modern world is evolving rapidly. In an environment where the only true way to differentiate yourself in your chosen industry is through an exceptional, and intuitive experience, marketing experts need to understand the customers they're trying to connect with. The good news is that there's plenty of data out there for the marketing team to tap into. Every interaction, sale, and conversion offer up a handful of great information that marketers can use to evaluate the buyer journey.
The bad news is that most companies don't know how to use the data they have access to in an efficient, actionable way. Thanks to the recent integration between Salesforce and the Google Cloud Platform, that could be about to change. To help you get more out of your GCP experience, we're going to offer a step-by-step guide to setting up your marketing data warehouse on the Google Cloud.
Back in November of last year (2017), Salesforce and Google announced one of the most high-profile partnerships to hit the cloud computing world. Bringing together one of the world's most popular cloud computing portfolios, and an incredibly lucrative customer relationship management software was a genius move for both companies. Now, the Salesforce core platform and G Suite will be intrinsically linked - but what does that mean for users?
When we're trying to get in shape, personal trainers save us from our greatest adversary: ourselves.
In a similar way, having apps administration prevents your Hubspot efforts from falling into neglect, disorder, and general flabbiness. Apps admin is the personal trainer of your Hubspot-centric marketing, and it can make a wonderful difference.
No doubt you've seen numerous HubSpot vs. WordPress arguments when it comes to finding the right website platform. When you visit HubSpot directly, you'll find that it has more advantages, though it all depends on what you really need for your business.
You also have various plug-ins available to help make your business run more efficiently. This runs from using a unique sales tool, enabling Chrome, to having a general HubSpot app for easy use on any mobile device.
We're honored to be announced winner of the “HubSpot Integrations Innovations Impact Award” for our work with the Ben Carson for President campaign.
The Integrations Innovations Impact Award recognizes creative use of HubSpot’s Connect Platform and honors the innovative way Hubspot Partners, like Coolhead Tech, provide unique services for their clients.
You've done the hard work of creating buyer personas, and now you're trying to craft content that will attract and convert them. But at times it feels as if you're swimming wildly in the dark. You're not exactly sure how to shape your overall strategy--what content to produce and when to produce it--and that's when the work becomes frustrating and exhausting.
You could easily say creating customer personas is the marketing equivalent to writing fiction. It works similarly by creating characters you care about and sometimes basing them on real-life people. While you may debate the idea of customer personas being close to fictional character creation, consider how much you can learn by creating an imaginary customer.