- Goal Setting & Planning
How to set realistic goals, create inbound marketing plans and how to get started.
- Landing Pages
You’ll learn how to create landing pages that work like a dream, and then dazzle your newly converted leads with delightful thank pages that will leave them yearning for more.
- Calls to Action & Thank You Pages
You’ll learn what makes a good CTA great, and how you can convert more website visitors into leads with just a few strategic changes.
You’ll learn why keywords are important to any inbound marketing strategy, how to select keywords to go after, and we'll give you a thorough guided tour of the powerful HubSpot Keywords tool.
We’ll teach you how you can create remarkable blog content that will work as a magnet to attract visitors through search engines, inbound links, and social media shares.
- Email Marketing
How email best practices have evolved in 2012, dealing with multiple subscriptions, and how to design and manage visually pleasing and effective email templates.
- Social Media
Learn the principles to apply when getting a business started on social media and how to use social media effectively for business.
- Page Performance
Setup web pages for success, and how the HubSpot Pages tool can guide you through the process of following them.
- Sources & Competitors
We’ll show you how to analyze how much traffic, leads and customers you generated, and how to benchmark against the competition.