It's safe to say that the cloud is -the- ultimate technology infrastructure of the future. While there are still plenty of companies out there who maintain their systems on-premise, or in a hybrid environment, the majority of vendors are looking towards the cloud for resilience and ROI. In fact, Gartner market research suggests that by 2020, cloud computing will have emerged as a $383 billion market - and it's easy to see why.
Back in 2016, Google announced the release of their brand-new enterprise-focused "Identity and Access Management" portfolio for the Google Cloud Platform. The "IAM" toolset is designed to give users the opportunity to assign specific permissions to cloud platform resources, using pre-defined roles.
Want to learn more about your customers? Who doesn't? In a world where customers are becoming increasingly interested in "personalized" experiences, the brick and mortar retail industry is being forced to rethink the way it connects with customers. If you can't give your clients the unforgettable moments they crave, then your retail business could begin to crumble.
Recently, the only eCommerce platform specifically designed to support the needs of small-to-midsized companies announced an incredible migration success on the Google Cloud. During the upcoming Google Next 18 event on July 24th to July 26th, Austin, Texas based Volusion will be talking us all through how they successfully migrated more than 30,000 eCommerce stores to the GCP.
On the 1st of May 2018, Google announced a new solution for IT administrators who want to make the most out of the hybrid and multi-cloud architecture. The beta launch of the new "Cloud Composer" solution - a managed service for Apache Airflow, makes workflow management and creation simple and consistent.
Lately, it appears there's a never-ending stream of security breaches appearing in the media. Data in the cloud gets exposed, and we all find ourselves panicking over whether we can really keep our information secure.
The Google Cloud Job Discovery system is part of the "Google for Jobs" feature introduced by the people responsible for the machine learning growth in Google over the last few years. The "Google for Jobs" program is a commitment made by the technology and search giant to help people find the jobs they need more easily - and therefore tackle some of the problems to do with unemployment and poverty.
The role of the marketer in the modern world is evolving rapidly. In an environment where the only true way to differentiate yourself in your chosen industry is through an exceptional, and intuitive experience, marketing experts need to understand the customers they're trying to connect with. The good news is that there's plenty of data out there for the marketing team to tap into. Every interaction, sale, and conversion offer up a handful of great information that marketers can use to evaluate the buyer journey.
The bad news is that most companies don't know how to use the data they have access to in an efficient, actionable way. Thanks to the recent integration between Salesforce and the Google Cloud Platform, that could be about to change. To help you get more out of your GCP experience, we're going to offer a step-by-step guide to setting up your marketing data warehouse on the Google Cloud.
At this point, Google is probably best known as both a search engine giant, and a company that's prone to experimenting with some of the newest and most appealing technologies in the industry. While Google has always liked to stay ahead of the curve, it's becoming increasingly obvious that machine learning is an important part of the brand's value proposition. In fact, the Google Cloud Platform now comes readily pre-packed with several machine learning solutions, all the way from systems that can understand the context of images, to Google Translation.