In today's modern, digitally transforming world, businesses are growing and expanding at a rate that's faster than ever. Thanks to the versatility of the cloud, deploying and building applications can be a simpler process than it once was. What's more, there are even opportunities available to build apps into smaller segments that are easier to move and maintain.
In 2017, the rise of artificial intelligence became more significant than ever. For the first time, machine learning seemed to really enter the mainstream world, with everything from chatbot solutions, to intelligent systems that could assess and respond to context and sentiment in customer conversations. With progress like this already being made, it seems safe to assume that 2018 will be the year when the machine learning strategy really takes off.
Austin is an area that thrives on media and entertainment. With SXSW here this week we're reminded how much we love the creativity, innovation, and excitement that exists here. For the countless media and entertainment companies out there today, there's a shift happening in the digital world. Around 14% of media companies say that they're heavily using the public cloud - a process that's contributing to $2 trillion each year in Global entertainment and media revenues!
Data is one of the most valuable assets that any modern company can have. The right data not only shows you how to earn the hearts and minds of your customers in a crowded marketplace, it also gives you insights into how you can improve your revenue streams and take advantage of otherwise unseen opportunities. Of course, as the era of digital transformation spawns more data than ever before, it's important for today's companies to know how they can access and analyze this useful information.
Do you really understand what your customers are saying about you? What if your computer systems could get to the bottom of their feelings for you, and report back on the actions that you need to take to facilitate long-term loyalty?
Over the years, we've seen some incredible growth in the world of machine learning. The neural networks that have been developed by technology experts have dramatically enhanced the quality of the Google Translate system, playing a significant role in the way we search for things online. The more insightful the machine learning world becomes, the more we learn about the true possibilities of artificial intelligence.
Today, companies from all around the world are searching for reliable, innovative ways to learn more about their customers. As the marketplace for almost every industry becomes increasingly competitive, customer experience and satisfaction are becoming the primary differentiators for brands who want to set themselves apart from the crowd. Since the best way to discover what your audience needs is to learn more about them, it's no surprise that deep learning "artificial intelligence" services are growing increasingly popular.
Last year, Google supported the growth of the digital world once again by adding a new product to its range of impeccable data services on Google Cloud Platform (GCP).
Google Cloud Dataproc solution is an intuitive service that helps tech professionals to manage the Hadoop framework or Spark data processing engine on fully-managed services like Cloud Dataflow, or virtual machine engines.
Here at Coolhead Tech, we've been helping companies to tap into the power and versatility of cloud infrastructure for almost a decade. Most people know us for our award winning G Suite Business Support. However, when you dig down into what we can really accomplish for the digitally-transforming IT department, you'll begin to discover that our secret weapon is really our in-depth expertise in big data and predictive analytics.