As the era of digital transformation continues, one of Google's primary goals is to ensure that developers find it as easy as possible to add intelligence features into their applications. With the Google Cloud platform, they're constantly delivering new and improved solutions, from cloud data storage to machine learning features.
The world of cloud computing is changing, and it's thanks to the emergence of something that you might never have connected with data storage before today: the Blockchain. If you've ever heard of Bitcoin or cryptocurrency, then you've probably heard the term "Blockchain" in passing. After all, this is the technology that crypto traders use to buy and sell Bitcoins on the internet. However, scientific minds and technical engineers are beginning to discover that there's more to the Blockchain than the capacity for building wealth.
To suggest that the cloud computing market was taking off would be nothing short of an understatement. These days, if you're not already migrating into a cloud-based architecture, then there's a good chance that you're at least thinking about hybrid solutions and the ways you can tap into powerful, scalable applications through the cloud.
In today's modern, digitally transforming world, businesses are growing and expanding at a rate that's faster than ever. Thanks to the versatility of the cloud, deploying and building applications can be a simpler process than it once was. What's more, there are even opportunities available to build apps into smaller segments that are easier to move and maintain.
In 2017, the rise of artificial intelligence became more significant than ever. For the first time, machine learning seemed to really enter the mainstream world, with everything from chatbot solutions, to intelligent systems that could assess and respond to context and sentiment in customer conversations. With progress like this already being made, it seems safe to assume that 2018 will be the year when the machine learning strategy really takes off.
Austin is an area that thrives on media and entertainment. With SXSW here this week we're reminded how much we love the creativity, innovation, and excitement that exists here. For the countless media and entertainment companies out there today, there's a shift happening in the digital world. Around 14% of media companies say that they're heavily using the public cloud - a process that's contributing to $2 trillion each year in Global entertainment and media revenues!
Data is one of the most valuable assets that any modern company can have. The right data not only shows you how to earn the hearts and minds of your customers in a crowded marketplace, it also gives you insights into how you can improve your revenue streams and take advantage of otherwise unseen opportunities. Of course, as the era of digital transformation spawns more data than ever before, it's important for today's companies to know how they can access and analyze this useful information.
Do you really understand what your customers are saying about you? What if your computer systems could get to the bottom of their feelings for you, and report back on the actions that you need to take to facilitate long-term loyalty?
Over the years, we've seen some incredible growth in the world of machine learning. The neural networks that have been developed by technology experts have dramatically enhanced the quality of the Google Translate system, playing a significant role in the way we search for things online. The more insightful the machine learning world becomes, the more we learn about the true possibilities of artificial intelligence.