At the Texas Computer Education Association's Annual SysAdmin conference held in Austin, Coolhead Tech unveiled a unique online marketplace for schools and mid-market companies using Google's G Suite Apps.
Congratulations, we made it through another year! Austin City Limits is This Friday! Here in Austin the annual music festival marks the welcome of cooler weather and the first break after about a month of folks returning to work and school from summer vacation. Here's how to prep your work tech now to enjoy a Friday full of great music, friends and family and return to the office on Monday without hassle.
Austin is a city like no other. It's known for live music, casual atmospheres, and incredible food. Finding all three in one place isn't hard in this awesome city we call Austin. With the Mid-size enterprise summit just around the corner we asked a couple of local Apps Admins where they'd recommend a visitor go if they only had one night in Austin. Enjoy!
Sunday morning in Austin is often the extension of the Saturday night before, especially for visitors. Whether you are still up or whether you are waking up, you will need to start with some strong coffee, perhaps...
You've done the hard work of creating buyer personas, and now you're trying to craft content that will attract and convert them. But at times it feels as if you're swimming wildly in the dark. You're not exactly sure how to shape your overall strategy--what content to produce and when to produce it--and that's when the work becomes frustrating and exhausting.
You could easily say creating customer personas is the marketing equivalent to writing fiction. It works similarly by creating characters you care about and sometimes basing them on real-life people. While you may debate the idea of customer personas being close to fictional character creation, consider how much you can learn by creating an imaginary customer.
When a world renown neurosurgeon who happens to be considering a run for the most powerful office in world contacts you for IT consulting, you better bring your A (apps) Game.
Zig Ziglar once said, "If you aim at nothing, you'll hit it every time." That, in a nutshell, is why everyone should be onboard with personas.
Traditional sales processes frustrate the heck out of me, what about you? A recent Hubspot Research report states that less than half of consumers say their interaction with Sales was positive. Now they’re out to change that perception by offering a transformative sales certification class involving an Inbound Sales Methodology.