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Want to learn more about your customers? Who doesn't? In a world where customers are becoming increasingly interested in "personalized" experiences, the brick and mortar retail industry is being forced to rethink the way it connects with customers. If you can't give your clients the unforgettable moments they crave, then your retail business could begin to crumble.
FastSensor is the solution to the growing problem that today's offline stores face. The company, founded in 2013, was designed to help brick-and-mortar retail industries gather essential data about their customers, and improve the shopping experience one step at a time. FastSensor uses vector radio frequency (RF) trilateration technology to offer insights into what your shoppers want through:
- Information about the effectiveness of customer service
- Details on how to present your merchandise to get the most conversions
- In-depth market research
- Scalable software for any size business.
Since we're super excited to be demonstrating this new technology to you at Google Cloud Next Extended in Austin we thought we'd start with a quick introduction first! Here's everything you need to know about indoor tracking, sensing and FastSensor.
Formulating Shopping Solutions with FastSensor
According to FastSensor, around 5 million beacons are deployed globally, but companies still don't understand how to use even the limited datasets derived from these services. FastSensor is a superior, indoor geo-spatial tracking and sensing platform designed to make your apps and devices smarter, by ensuring that they have access to contextual, timely information on customer movement and behavior. As the way that customers interact with companies continues to change, brands are placing more emphasis on the shopping experience. FastSensor bridges the technological gap between "traditional" brick and mortar stores, and forward-thinking customer experience and analytics.
For those new to the concept of "beacons," they're essentially one-way transmitters designed to mark important objects and places in a physical space. Similar to a lighthouse, your beacons send out a signal which enhances customer experiences and allows you to gather useful information for your business.
But Fastsensor is not a beacon. It’s much much more. FastSensor can provide you with an overview of everything from shopping patterns, to the way people navigate your store. With FastSensor, you can learn:
- How many people walk past your store, or decide to come inside
- How many customers engage with your business each day
- How effective your promotions and sales messages are
- Whether your store layout helps or damages conversions
- How you can increase conversion numbers
- How you can schedule staff to boost conversions
- What you can do to capitalize on hours of peak traffic
FastSensor is currently the most effective technology in the retail market, measuring unique visitors, loyalty, passiveness, walk-by traffic, and in-store coupon use. It can differentiate between shoppers and employees and even fixed, IOT assets and has an accuracy level of 1 sq. meter.
How Does Shopper Analytics with FastSensor Work?
Importantly, FastSensor isn't just some beacon technology - it's so much more than that.
In fact, while there are plenty of companies out there that have attempted to replicate the FastSensor experience with their beacon strategies, there's nothing on the market that even comes close to the accuracy and simplicity of FastSensor’s Shopper Analytics. One of the things that make this software so compelling is the fact that all you need to do is plug the tracking device into your store, map out your area, and you're pretty much ready to go. Your dashboard starts building up important insights into customer behavior instantly - including which displays they pay attention to and which they ignore.
The FastSensor Shopper Analytics dashboard picks up on unique signals transmitted by customer cell phones, allowing the software to generate heat maps and determine how long customers stay within your store. It also ensures that you can figure out where people are spending their time on your premise, so you can find out whether important displays are overlooked. FastSensor can even help you to improve customer service, by showing you how long a person has to wait before they get assistance from an associate. FastSensor Shopper Analytics is:
Easy to install: Setting up your device only takes a minute, and all the information you can access is presented to you in an easy and digestible format - with graphics for easy interpretation.
Detailed: Because it fully maps out your store, Shopper Analytics offers a detailed overview of everything happening in your brick-and-mortar location, with heat maps and navigation ideas.
Lucrative: When you review your dashboard, you'll be able to make informed decisions about how to organize your shop floor, displays and staff to get the best conversion rates.
Gather Data Securely (Without Privacy or GDPR Concerns)
You might be wondering how a company can invest in something as innovative as Shopper Analytics without falling victim to privacy rules and regulations like GDPR. After all, the last thing you want to do is run around making sure that you have "permission" to collect data from everyone who visits your store. The good news is that the FastSensor software only collects non-personal data, passively from over 99% of your shoppers. This means that you get useful consumer insights, without having to worry about legislation around customer privacy.
The idea behind FastSensor is to provide brick-and-mortar retail companies with the information they need to make crucial decisions about the buyer journey. When you know how your customers interact with your store, your employees, and even your signage, you can adjust every step towards conversion to give yourself the biggest return in loyalty and profits possible. FastSensor Shopper Analytics shows you which displays stand out most to your customers, which have no impact, and what elements you may need to change to boost revenue.
As an easy-to-install option, FastSensor’s shopper analytics begins to collect immersive customer data from the moment it's plugged in - separating information about your employees from consumer data so you can get the most accurate insights. What's more, you can organize all of that information into a format that's easier for you to digest, whether it's a pie chart, a bar graph, or an infographic. FastSensor also offers:
- Secure storage facilities
- Customizable employee admin and access capabilities
- Non-personal data management
- Expert support from the FastSensor team
Using FastSensor to Improve the Shopping Experience
These days, it seems like there are countless articles and eBooks out there packed with information about improving the digital buyer journey. However, the brick-and-mortar customer experience is woefully overlooked and underappreciated. Today's retailers need more insight into what their customers want so that they can give them that all important "experience" they're looking for. In a world where CX is key to profit and sustainability, FastSensor Shopper Analytics shows you what's working, and what isn't.
With FastSensor, you can:
Help shop visitors find what they're looking for by figuring out how people usually move through your store and interact with service displays. Shopper Analytics can even tell you which products are most popular, so you can place them close to your customer.
Attract a new audience by gathering new data about unique visitors and figuring out what you need to do to keep those people coming back for repeat purchases.
Increase sales and conversions by learning about shopper behavior and how you can influence it. Discover the areas that your customers are most likely to interact with and use your knowledge to influence bigger and better sales.
In simple terms, Shopper Analytics from FastSensor uses a state-of-the-art dashboards and technology to combine the analytics and measurability of the online world, with the emotional connections and intimate experiences customers want offline. An integrated app means that you can offer custom coupons and offers to prospective shoppers, while a POS system helps you to figure out which products your customers are buying most.
Combine those insights with the ability to track your clients and map the customer journey, and you'll be able to effectively adjust every point of the buyer experience, from the moment they read about you online, to the time they step through your front door until they finally arrive at the checkout counter.
The Features You Get with FastSensor and Shopper Analytics
Using leading edge technology, Shopper Analytics is the most effective consumer tracking solution on the market. According to a FastSensor case study, one restaurant owner managed to increase their revenues by over 20k with just a few months of data. Shopper Analytics ensures that companies can stop guessing at the best ways to interact with their audience, and start seeing real results, with features like:
Immersive retail shopping insights: Shopper Analytics generates immediate insights into simple and straightforward formats, with visuals like heat maps, graphs, tables, and infographics.
Plug and play sensors that gather anonymous, non-personal data (non PII) through signals emitted from mobile phones. FastSensor measures your customer flow, gathers actionable insights, and stores data on the cloud for you to access whenever and however you like.
Real-time reports and alerts: Real-time reporting means that you can implement changes immediately when conversions and customer experience start to take a turn. That means that you're always one step ahead in keeping customers happy.
Staffing analytics information: Make data-backed decisions on how you manage your employees, their hours, and where they spend their time in the store. With a comprehensive data analytics dashboard, you'll have all the information you need to make innovative decisions.
Layout suggestions: Thanks to heat maps that provide a clear visual of where your shoppers spend your time, and which displays they see the most, you'll be able to make design and layout decisions perfect for boosting conversions.
In-built application: The in-built FastSensor Shopper Analytics applications allows you to create custom coupons and deals based on knowledge of what your customers want most from you.
FastSensor Integrates with Google Data Studio
Not only does FastSensor allow you to gather more useful information about your target audience and existing customers, but it can also work as part of your comprehensive Google Cloud plan. This real-time tracking experience company recently announced that they've fully integrated their Shopper Analytics services with the Google Data Studio, to ensure that every insight you get is fully customizable, easy to read, and easy to share.
While FastSensor still provides a friendly and simple dashboard interface for people outside of the GCP, the extra integration with Google Data Studio will cater to a larger client base who wants to tap into even more insights from their data. With the Google partnership, brands will have more customization options for their analytics than ever before. Google also announced in February of this year that the reports available from FastSensor are free, and unlimited for anyone who wants to use them. According to the CEO of FastSensor, Daniel Bichara, the integration is just another way for the company to give offline retailers access to the information they need.
Personally, we think this is one of the most exciting products for offline companies this year, and it's something we can't wait to share with you in-depth during Google Cloud Next 18 at our extended session in Austin. To find out more before then, or simply to take the first step with your Google cloud experience, reach out to the experts at Coolhead Tech today!