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G Suite Admin Blog > G Suite Business

The 2020 Lowdown on G Suite Pricing Options for Business and Enterprise.

g-suite-billing-options.jpegIn 2019 Google Cloud refreshed their Office 365 competitor, G Suite, with a new prices for two of the three subscription plans: Basic, Business.  Enterprise Pricing remained at $25/user/month.   At the onset G Suite pricing looks to have remained simple but new partners, bundles and options fuzzy the price - we break down G Suite pricing options for 2020 to help you decide on where to buy.


G Suite Basic Pricing:   $5.50 - $6 per month

First, let’s get through G Suite Basic.   At $6 per user month this version of G Suite includes Gmail, Drive, Docs, Slides, Sheets, Keep, Hangouts and other core apps from Google Cloud.  This entry level plan does not include unlimited Google Drive space and the added security controls of G Suite Business and Google Apps Vault.     

Here we're comparing price depending on if you are with Google direct (pay G Suite bills to Google - card on file), are with Apps Admins ( pay G Suite invoices in appsadmin.ai control panel ) or if you are with another reseller of G Suite.



Flexible Monthly

New Customer Promo


Google Direct


14 Days Free


Apps Admins


30 Days Free
freemonthly promo

Real Time

Google Cloud Partners


Discounts generally offered for 100+ Users.



Notes on G Suite Basic Pricing.

We’ve found that the most value in G Suite Basic comes from a self-service model.  Most Google Cloud partners do not have the automated billing systems in place to provide as accurate pricing or widespread support as Google directly.  If you purchase G Suite from a reseller, ask how they pro-rate and invoice on flexible mid-month adds and deletes.

Here at Coolhead Tech, we work with Apps Admin Company, a group of G Suite Partners that have built an automated billing system for G Suite licensing that's smart and saves businesses money.  The realtime billing system is built on Stripe and Google Cloud Platform and is free for licensing customers of Apps Admins.


G Suite Business Pricing:  $12 /month

I’d recommend G Suite Business for any business with at least one full time employee.   Four quick reasons to Go G Suite Business include Team Drives, Vault, Cloud Search and unlimited Drive space.   

Pricing is actually simplified with G Suite Business in that it’s $12 per user per month so there’s no need for any long term commitment.   Pricing comes down to pro-rating on monthly licenses and discounts.  

G Suite Basic customers can negotiate and choose from a number of different upgrade price offers for G Suite Business but once at this level there is no discount for yearly commitment.  Some Google Cloud partners will provide G Suite Business at a discount, especially if you switch from Google direct or another reseller and provide a one, two or three year contract.


Notes on G Suite Business Pricing.  

Pro-ration of licensing fees becomes more important for Google’s G Suite Business and Enterprise versions, especially at 'list' price.

Sample G Suite Pricing methodology differences for G Suite Business.   Month = 30 Days




Month 1: 
Buy on 15th

Month 2:
Delete on 5th

Total Cost

Google Direct


Daily Pro-Rate on the 1st Monthly




Apps Admins


Real Time Licensing with Promo Code


$3.65 Refund


Google Reseller B


Last Month’s Max




Google Reseller C


Max license





Explanation of pro-rate methodologies for G Suite licensing:  For simplicity of billing some Google Cloud partners will round out licensing for G Suite customers.  We recommend you ask your reseller what their policy is on pro-rating G Suite Business prices and pencil out some scenarios.   Beware, some G Suite Resellers use a 'Maximum License Pricing methodology' which always works in their favor.   

G Suite Enterprise Pricing:  $25/ User

The enterprise version of G Suite is not only suitable to enterprise but any business able to justify the steep price jump to $25/user.  Many of the features in the new enterprise version were supported in earlier versions of G Suite Business.  It’s also important to note that some features in Google’s new G suite Business are available from third party vendors as extensions of Google Apps

Technology Analysis firm Gartner suggests Google Cloud and its partners are already discounting the enterprise version as they work to incorporate new features to drive the value needed for the $25/user price tag.   With massive deployments ongoing at companies like Verizon and Colgate-Palmolive it will be interesting to see where the enterprise feature-set and price point goes.   Certainly features such as integration with existing e-discovery and security systems is key to enterprise adoption.

Playing the Price Wars in the Cloud.

To recap, Google Cloud offers three versions of G Suite, it’s office productivity suite that includes Gmail, Calendar, Drive, Hangouts and more, bundled together with support and higher level of availability.  This is in direct competition with Microsoft's similarly priced Office 365.   

G Suite Basic provides personalization and administrative controls for $6/user/month while for $12/user/month G Suite Business adds Google Vault, Cloud Search and team drives with unlimited disk space.  G Suite Enterprise adds a handful of video conferencing and security features and retails for $25/user/month.


How Does Real Time Licensing Save Money on G Suite?

Many SaaS resellers ( companies that invoice for products like Office 365 or G Suite ) maintain legacy billing systems and processes dependent on Google's own methodology ( Everyone's invoice is due on the 1st of the Month.)  

The real time licensing system manages licenses in a modern, automated system managed by the billing administrator.   Licenses are purchased and returned in real-time, not on the first of each month.    Recurring customers billing date is initially set by their initial purchase.   Administrators have the option to change their recurring billing date once per year.


Bottom Line on G Suite Costs for your Business:

Small Businesses with a very small sharing circle of documents should opt for G Suite Basic, expect to pay about $6/user/month.   Most other businesses and organizations should go for G Suite Business ($12/user/month) for the additional document controls and logging.   


Are you with a G Suite Reseller or Google Directly?   How Much are you paying for G Suite Apps? Let me know in Comments, maybe we can help get you a better price and experience with G Suite!  


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