The role of the marketer in the modern world is evolving rapidly. In an environment where the only true way to differentiate yourself in your chosen industry is through an exceptional, and intuitive experience, marketing experts need to understand the customers they're trying to connect with. The good news is that there's plenty of data out there for the marketing team to tap into. Every interaction, sale, and conversion offer up a handful of great information that marketers can use to evaluate the buyer journey.
The bad news is that most companies don't know how to use the data they have access to in an efficient, actionable way. Thanks to the recent integration between Salesforce and the Google Cloud Platform, that could be about to change. To help you get more out of your GCP experience, we're going to offer a step-by-step guide to setting up your marketing data warehouse on the Google Cloud.
At this point, Google is probably best known as both a search engine giant, and a company that's prone to experimenting with some of the newest and most appealing technologies in the industry. While Google has always liked to stay ahead of the curve, it's becoming increasingly obvious that machine learning is an important part of the brand's value proposition. In fact, the Google Cloud Platform now comes readily pre-packed with several machine learning solutions, all the way from systems that can understand the context of images, to Google Translation.
Love staying on top of the latest news and trends around Google Cloud? We do too. That's why we're not only revving up for Google Next ‘18 this year; we're rocking the G Suite again this summer by being a sponsor of Next ‘18 Extended Austin at the Alamo Drafthouse Ritz on July 24.
According to recent statistics revealed in 2017, during 2018, around 5.5% of all the PC devices sold will be Chrome-based solutions. This means that Chrome may have officially surpassed Linux as the ultimate OS for enterprise facilities. Not only are Chrome devices easy to use, versatile, and adaptable, but they're also secure, and low-cost too - perfect for those who don't want to compromise on performance due to a low budget. From Chromebooks to Chrome boxes there are many incredible reasons for organizations from every vertical to add these solutions to their company arsenal. For example:
Security is probably the most significant buzzword in the enterprise these days. No matter which vertical you're in, what kind of market you serve, or what you have to sell, security is key to becoming and staying successful. Of course, as the technology world continues to evolve, delivering new opportunities and innovations - the number of potential threats grows with it. The only way to make sure that you're protected is to invest in the right tools and resources.
Whether it's scale, agility, or flexibility that you're looking for, the cloud can transform your business, preparing it for the ever-evolving digital world. Cloud technology offers mid-sized enterprises countless benefits by giving them the freedom they need to access data and innovation without overspending. G-Suite is just one of the platforms designed to support these businesses, by giving them a host of intelligent applications to tap into, all the way from email, to analytics. It's easy to see why 3 million businesses rely on G Suite to keep them connected.
When Google announced they would be releasing their very own OS alongside a range of incredible devices to support and enhance the enterprise world, critics didn't think that the Google solution would ever come close to Linux and Windows in terms of popularity. Now, of course, more companies are starting to tap into the benefits of these simple, accessible, and lightweight devices than ever before.
The Google Cloud Platform or "GCP" is a set of assets supported by Google data centers around the world. Because these assets exist on the cloud, there's no need for enterprises to install new hardware to make the most of them, instead, they can simply sign up for a license, and adjust their computing infrastructure as the business grows.
When you first started your cloud strategy, you probably thought that the basic plan on G-Suite was enough to launch you into the stratosphere. After all, maybe you didn't have that much data to worry about, or you were looking into keeping most of your activities on-premise at first. Of course, as your business started to grow, you may have discovered that your cloud needs to be developed with it.