The role of the marketer in the modern world is evolving rapidly. In an environment where the only true way to differentiate yourself in your chosen industry is through an exceptional, and intuitive experience, marketing experts need to understand the customers they're trying to connect with. The good news is that there's plenty of data out there for the marketing team to tap into. Every interaction, sale, and conversion offer up a handful of great information that marketers can use to evaluate the buyer journey.
The bad news is that most companies don't know how to use the data they have access to in an efficient, actionable way. Thanks to the recent integration between Salesforce and the Google Cloud Platform, that could be about to change. To help you get more out of your GCP experience, we're going to offer a step-by-step guide to setting up your marketing data warehouse on the Google Cloud.
At this point, Google is probably best known as both a search engine giant, and a company that's prone to experimenting with some of the newest and most appealing technologies in the industry. While Google has always liked to stay ahead of the curve, it's becoming increasingly obvious that machine learning is an important part of the brand's value proposition. In fact, the Google Cloud Platform now comes readily pre-packed with several machine learning solutions, all the way from systems that can understand the context of images, to Google Translation.
Security is probably the most significant buzzword in the enterprise these days. No matter which vertical you're in, what kind of market you serve, or what you have to sell, security is key to becoming and staying successful. Of course, as the technology world continues to evolve, delivering new opportunities and innovations - the number of potential threats grows with it. The only way to make sure that you're protected is to invest in the right tools and resources.
The Google Cloud Platform or "GCP" is a set of assets supported by Google data centers around the world. Because these assets exist on the cloud, there's no need for enterprises to install new hardware to make the most of them, instead, they can simply sign up for a license, and adjust their computing infrastructure as the business grows.
If you're a Google Cloud user, then you'll know how important it is to stay ahead of the curve with this innovative technology. As leaders in the worlds of machine learning, big data, and productivity, Google is constantly adding new features to their system. That's why it's so important to regularly audit your experience and make sure that you're getting the most out of the GCP.
The strategy that Google Cloud takes towards healthcare is a reflection of Google's overall approach to machine learning, artificial intelligence, and the future of technology. Ultimately, Google is all about accessing data from across the world and making it as usable and accessible as possible to the people who need it most. Unlocking knowledge for the healthcare industry means helping these professionals unlock intuitive and informative solutions, while keeping data secure.
These days, it seems like every midmarket company and enterprise is planning their migration to the cloud. After all, cloud environments offer greater flexibility, versatility, and scalability in today's agile digital world. Of course, just because you've decided that cloud computing is the right solution for you, doesn't mean you know exactly how you should launch your migration. There are several big cloud providers out there to choose from and deciding on your solution can be a daunting task.
As the era of digital transformation continues, one of Google's primary goals is to ensure that developers find it as easy as possible to add intelligence features into their applications. With the Google Cloud platform, they're constantly delivering new and improved solutions, from cloud data storage to machine learning features.
In today's modern, digitally transforming world, businesses are growing and expanding at a rate that's faster than ever. Thanks to the versatility of the cloud, deploying and building applications can be a simpler process than it once was. What's more, there are even opportunities available to build apps into smaller segments that are easier to move and maintain.