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G Suite Admin Blog > G Suite Business

What the new ROI of marketing means for your business

If you’re tracking monetary return on investment (ROI) as the sole criterion to determine if your marketing programs are working, you could be missing a big part of the picture. No longer does ROI stand only for "return on investment." Today, ROI also stands for return on impression, which encompasses two primary values — a hard metric and a soft metric. Together, those two values are far more powerful for measuring marketing performance Read more


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