Google Apps Admins Blog

What the new ROI of marketing means for your business

Written by Christopher Alghini (Google Cloud Consultant) | January 22, 2013

If you’re tracking monetary return on investment (ROI) as the sole criterion to determine if your marketing programs are working, you could be missing a big part of the picture. No longer does ROI stand only for "return on investment." Today, ROI also stands for return on impression, which encompasses two primary values — a hard metric and a soft metric. Together, those two values are far more powerful for measuring marketing performance Read more